News
The names of first opponents of Martin Lindstrom became known.
04.03.2011
Opponents of Martin Lindstrom, who will enter into discussion during the seminar on March, 23rd, 2011 in Moscow, are defined.
The names are below:
Andrey Rukavishnikov, the former vice-president on marketing of the brewing company "Baltic", recognized in 2006 as the best marketing director of Russia, the author of books «Beer revolution and beer marketing in Russia» and «How to increase sales? Intellectual marketing»;
And
Michail Dymshits, the leading Russian expert in area of brandmaking, the founder and the general director of the consulting company "Dymshits and partners", known for the non-standard approach to building and promotion of world famous brands, the author of books «Manipulation of the buyer» and «Consumer loyalty».
Contest «Become Martin Lindstrom opponent» continues! More information is here.